Everyday Carry Blog is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, we earn from qualifying purchases.
Last updated: November 9, 2026
This page describes how everydaycarryblog.com (the “Site”) handles personal information as of the date above. We are preparing a fuller policy and will update this page, and the date, whenever our practices change.
Who is responsible
Everyday Carry Blog (this Site) is responsible for the personal information described here. You can reach us at [email protected].
What we collect and why
- Technical request data. When you visit, our servers receive your IP address, browser and device type, the page you asked for, the referring page and the time. We use this to deliver the Site and protect it from attacks and abuse. Our legal basis is our legitimate interest in running and securing the Site. Server logs are deleted after 14 days. If we need a log to investigate a specific attack, we keep only the relevant entries, and for no more than 90 days.
- Emails you send us. If you email us, we use your message and email address to reply and to handle any request you make. Our legal basis is our legitimate interest in responding to you, or our legal obligation where you exercise a privacy right. We delete ordinary emails within 30 days of receiving them. We keep records of privacy requests and our responses for 24 months, so we can show that we handled them.
- Advertising. We show ads served by Google AdSense. See “Advertising” below.
Apart from Google’s advertising and consent code described below, and our own cookieless analytics described under “Analytics”, we don’t use analytics, tracking cookies, or device fingerprinting that recognises you across days or across websites on this Site.
Analytics
We use Matomo, an open-source analytics tool, on our own server to count visits and see which pages people read. It is set up without cookies, so it doesn’t store anything on your device to recognise you, and it doesn’t follow you to other websites.
For each page view, our analytics server receives:
- your IP address, which is shortened (the last two bytes are removed) before it is stored;
- your browser and device type, screen size, language, local time and supported browser features;
- the page you viewed and its title, the page you came from, and the time;
- if you click a link to another website, including our Amazon and other product links, or download a file, the address of that link or file.
To count a single visit, our analytics server combines these details into a temporary visit identifier. The calculation changes every day, so the identifier can’t be used to recognise you on a later day.
We use the results only as statistics about how the Site is used. This includes which outbound and affiliate links are clicked, so we can see which product links readers find useful. We don’t use them for advertising, we don’t combine them with other information, and we don’t share them with anyone, including Google. Only our hosting and network providers carry the data, as our service providers. Our legal basis is our legitimate interest in understanding how the Site is used. Detailed analytics data is deleted after 13 months. We may keep totals and other statistics that can’t identify anyone.
If your browser sends a Global Privacy Control or Do Not Track signal, we don’t load analytics at all. Our analytics also doesn’t run when JavaScript is off. You can also object to analytics, free of charge and at any time, here:
If you opt out, we set a cookie named “edc_analytics_optout” so we remember your choice. Clearing your cookies or using another browser or device resets it.
Advertising
We show ads from Google AdSense to support the Site. We have turned off third-party ad networks, so ads on the Site are served by Google. When a page with ads loads, your browser contacts Google, and Google and its advertising partners receive information such as your IP address, browser and device details, the page you are viewing, and cookie or similar identifiers.
- Where personalised ads are allowed, third-party vendors, including Google, use cookies to serve ads based on your prior visits to this Site or other websites.
- Where personalised ads are allowed, Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to this Site and/or other sites on the Internet.
- Google and its partners decide how they use this information under their own privacy policies. Learn more in “How Google uses information from sites or apps that use our services”: policies.google.com/technologies/partner-sites.
- You can opt out of personalised advertising from Google in Ads Settings (adssettings.google.com), and from many other vendors at aboutads.info or youronlinechoices.eu.
Visitors in the EU, EEA, UK and Switzerland. Before advertising cookies or personalised ads are used, we ask for your consent through a consent message provided by Google (legal basis: your consent). You can accept, refuse, or choose by purpose and partner, and you can change your choice at any time with the “Privacy and cookie settings” link or button on the page. If you refuse, Google may still show limited ads that are not based on your browsing history. Where the consent message lists purposes that rely on legitimate interest instead of consent, you have the right to object to them, and you can do so in the same message.
Visitors in US states with privacy laws. We have told Google to restrict data processing for visitors Google identifies as located in US states where it supports restricted data processing. Google shows them only non-personalised ads, which are based on the page content and general location (such as city), not on past behaviour. This applies whether or not your browser sends a Global Privacy Control signal.
Google’s consent message and ad code may set their own cookies, for example to remember your consent choice.
Cookies
Our analytics doesn’t use cookies. The only cookie we set ourselves for visitors is “edc_analytics_optout”, and only if you opt out of analytics. It remembers your choice for about 13 months, or until you clear your cookies or opt back in. Google’s advertising and consent cookies are described under “Advertising”. If you are a site administrator and log in, WordPress sets the login cookies needed for that.
Who receives your information
- Google and its advertising partners, as described under “Advertising”. Where they use information for their own purposes, such as personalised advertising, they act as independent controllers. For visitors Google identifies as located in US states where it supports restricted data processing, Google acts as our service provider under restricted data processing.
- Our hosting and network providers, which run the servers and network the Site is served from, as our service providers.
- Cloudflare, Inc., which receives email sent to our privacy address and forwards it to our inbox, and the providers that host our inbox and send our replies, when you email us. They act as our service providers.
- Authorities, where the law requires it.
Selling and sharing
For visitors Google identifies as located in US states where it supports restricted data processing, we have turned on Google’s restricted data processing, so we don’t sell their personal information or share it for targeted advertising. Elsewhere, you can refuse personalised ads in our consent message (EU, EEA, UK and Switzerland) or with the opt-out tools listed under “Advertising”.
Where your information is processed
The Site is hosted in the USA. If you visit or email us from the EU, the UK, Switzerland or elsewhere, your information is processed in the United States. Google, Cloudflare and our email providers may also process it in other countries. They rely on the EU–US Data Privacy Framework (and its UK Extension and the Swiss–US framework) and/or Standard Contractual Clauses for these transfers.
Amazon affiliate links
Everyday Carry Blog is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, we earn from qualifying purchases.
Our product links are plain links to Amazon. If you click one, Amazon sets its own cookies on its site under its own privacy notice (amazon.com/privacy).
Links to other sites
The Site links to other websites, including YouTube and product makers. When you follow a link, that site’s own privacy practices apply.
Your rights
You can ask us what personal information we hold about you, and ask us to correct or delete it, subject to verifying your request and to any exceptions the law allows. Visitors in the EU, EEA, UK and Switzerland have further rights under the GDPR, UK GDPR and Swiss data protection law, including the right to withdraw consent, the right to object and the right to complain to their data protection authority. Residents of California and other US states may have rights under their state privacy laws. We will not treat you differently for using any of these rights.
Information that Google collects through its ad code is held by Google. You can manage it with the Google tools listed above. We will help where we can.
To make a request, email [email protected]. To protect you, we may ask you to confirm that the request comes from you, for example by replying from the email address involved. We will use that information only to verify your request. You can also use an authorised agent; we may ask the agent for proof that you authorised them.
We aim to reply within one month, or within 45 days for US-state requests. Where the law allows, we may extend these periods (by up to two more months under the GDPR, or by up to 45 more days under US state laws), and we will tell you if we do and why.
If we decline your request, we will tell you why. You can appeal by replying to our decision with the word “Appeal”. We will respond to your appeal within the time the law requires (generally 45 to 60 days), and if we still decline, we will tell you how to contact your state attorney general or data protection authority.
Do Not Track and Global Privacy Control
If your browser sends a Do Not Track or Global Privacy Control signal, we don’t load our analytics. We honour Global Privacy Control through Google’s restricted data processing: for visitors Google identifies as located in US states where it supports restricted data processing, restricted data processing is on for every visit, so ads are never personalised and their information is not sold or shared, with or without the signal. In states that require it, Google also reads the Global Privacy Control signal directly and applies restricted data processing to that ad request.
Children
The Site is not directed to children, and we don’t knowingly collect children’s personal information.
Changes
When our practices change, we will post the updated policy on this page and change the “Last updated” date at the top.