Video Overview
Big thanks to HICONSUMPTION for a hands-on look at Tudor’s 100th-anniversary centerpiece: the new Tudor Monarch. This is not a quiet reissue. Tudor pulled an old 1990s name off the shelf and built a fresh 39 mm steel watch with a faceted case, a dark champagne California dial, and a METAS Master Chronometer movement. If you follow modern Tudor, this review is the clear place to start.
Items & Gear List
- Tudor Monarch 39mm Dark Champagne (ref. M2639W1A0U-0001, ~$5,875) – View at Tudor
- Omega Seamaster Aqua Terra 150M 38mm – View at Omega (cross-shop from review)
- Rolex Explorer 40 (ref. m224270-0001) – View at Rolex (cross-shop from review)
- Tudor Black Bay 58 39mm Steel – View at Tudor (cross-shop from review)
Editor’s Insight
HICONSUMPTION earns a second shoutout for treating the Monarch as a real wear test, not a press-kit walkthrough. They spent weeks on the wrist and keep coming back to the same point: photos under-sell this watch. On paper, a barrel-shaped faceted case, a two-link prism bracelet, and a mixed-numeral dial sound busy. In person, the pieces lock together into one strong daily look.
Size is a big part of the pitch. The Monarch measures 39 mm across, 11.9 mm thick, and about 46.2 mm lug to lug — a tighter footprint than the Black Bay 58. On a 6.75-inch wrist it sits compact and planted. The height looks thicker on a spec sheet than it does on the arm, thanks to box sapphire crystals and strong side facets that taper the profile. Tudor kept a screw-down crown, 100 m of water resistance, and a signed crown with Monarch text instead of the usual rose or shield. That puts the watch in “elevated daily wearer” territory, not pure dress watch land.
The dark champagne dial is the star. Vertical brushing gives it a papyrus-like texture that shifts from coppery champagne to warmer bronze as the light changes. Tudor calls the layout error-proof style; most collectors just say California dial: Roman numerals from 10 to 2, Arabic from 4 to 8, batons at 3 and 9, and the Tudor shield at 12 as a nod to the old Monarch line. Black applied markers and a partly skeletonized snowflake handset add depth. There is no date window, which keeps the face clean. Daytime contrast is excellent. Nighttime is the trade-off — there is no lume anywhere, so a dark room leaves the dial hard to read.
Under the exhibition caseback sits manufacture caliber MT5662-2U, a Kenissi-built automatic making its debut here. You get 32 jewels, 4 Hz, hacking seconds, hand winding, and a 65-hour reserve. COSC plus METAS Master Chronometer certification means the full cased watch is tested for precision, power reserve, and 15,000 gauss magnetism. Finishing is the real story for Tudor fans: Côtes de Genève on the bridges, perlage on the main plate, and an open-worked rotor with 18-karat gold inlay. It is still not Rolex or Grand Seiko polish, but it is the best-looking movement Tudor currently ships, and it finally earns that display back.
The two-link faceted bracelet matches the case language. Brushed outer links span the full width while polished center links rise to a sharp peak. Semi-hooded end links hug the case, yet a standard 20 mm lug width still allows strap swaps. The T-fit clasp keeps tool-free micro-adjustment and a ceramic-bearing snap action that HICONSUMPTION has praised on other recent Tudors. At $5,875, the Monarch sits near the top of Tudor’s steel range and faces tough neighbors like the Omega Aqua Terra and the Black Bay 58 for less money. None of those watches look like this one. Boutique sell-through has been strong, so patience may be required if you want one on the wrist first.
Bottom line from the review: the Monarch is polarizing in photos and much more persuasive in hand. It suits someone who already owns a diver and a chrono and wants a steel piece with real shape and dial character for everything in between. Watch the full video for case light play, dial close-ups, and the final value call before you hunt an AD allocation.
Closing Remarks
Want the full wear test and the side-by-side value talk? Watch the HICONSUMPTION Tudor Monarch review above, then use the links to jump to each brand’s official product page. Tell us in the comments — is the Monarch a worthy 100th-anniversary piece, or would your $6,000 go to a Black Bay, an Aqua Terra, or something else entirely?







